The Power of Social Media

I have been amazed over the past two months at the speed of change, changes that have been facilitated in large part to the power of social media. While no one would ever assert that Facebook or Twitter are responsible for the dramatic changes that have occurred first in Tunisia and last week in Egypt, there is no denying the part that social media play in mobilizing the population. If nothing else the events in Tunisia and Egypt should cause us to take a second look at the immense potential social media has for dentist to market their individual practices.

Did you know that with its 500 million active users, Facebook would be the third largest nation in terms of population? Facebook users equal the entire European Union. And it grows by 250,000 new registrants every day! AND ACCESS TO ALL OF THESE FOLKS FOR THE MOST PART IS FREE!

Over the past thirty years I have amazing changes in dentistry both in terms of services and delivery models. I have witnessed as composite have replaced amalgam in many practices, as implants have gone from experimental to the standard of care, and as bracketless braces have begun to be offered in many general practices. More and more pressure is being applied to stay current with the latest advances but without an effective way to communicate with patients, all of this knowledge and skills is underutilized. Nothing has excited me more than the potential that social media offers dentists to reach new patients and network with existing patients.

As with any marketing campaign, it isn't just simply getting patients into your office, the goal is to get the "right" patient into your practice. Social media resources such as Facebook offer dentists the opportunity to access potential patients in new and exciting ways. If your are ready to take advantage of this new and exciting marketing opportunity, contact Dr. Brad Larsen of Dentist CEO today with all of your Vancouver and Portland Dental Practice Consulting inquiries. I look forward to hearing from you!