Thursday, January 13, 2011

Dogs and Dentistry (Part 1)


A couple of summers ago, my wife and I bought a new puppy. Our previous dog had died earlier that spring. We have had a dog most our married life, so for a while it was nice not to have the responsibility of a pet but in the end, we missed having a dog. We spent the summer considering the many different options. We finally settle on a Tibetan Terrier, “Scooter.” Not long after we picked Scooter up, I bought the book, "Be Leader of the Pack" by Cesar Millan. As I read the book, I constantly had to remind myself that Cesar was describing how to pick and train a great pet as oppose to hiring and training a “dental dream team.”

Millan points out that having the perfect pet begins before you bring your puppy home. He reminds potential dog owners that the decision process of getting a dog begins with first deciding if you really want to have an animal in your life, then if a dog is that animal and lastly picking the specific breed that will most closely meet your needs. Once we decided that we were going to get another dog, we carefully considered our needs and matched them to the many breeds available. We knew that we didn’t want a dog that shed; we wanted a medium size dog; we wanted an intelligent dog; we wanted a low maintenance, friendly and energetic dog. Before you hire your perfect staff you need to have a clear vision your practice mission and goals. Then you need to have a clear idea of the roles of the various staff member and what type of person will be most suited for each role. Only then are you ready to begin the hiring process. As you go through this decision process it is important to write down your mission, a clear job description and "who" you are looking for to fill the position. During the hiring process, it is easy to become overwhelmed. Having a written plan will help keep you on track. Over the course of 30 years of practice and observing clients, more than once I have seen the wisdom of hiring staff the right way. I am convinced that is easier to train the right person than change the wrong one even though they have great skills. I have observed clients as they hire staff before they have a clear vision of the role of the potential staff member or how they will fit into the office culture. In the end they feel somewhat like small apartment dweller after they have bought a new St. Bernard puppy.

Scooter has been a wonderful addition to our lives, because we did our homework before we purchased him. I recommend that all my clients read "Be Leader of the Pack." Cesar Millan's insights are invaluable both in training a gteat dog and training the dental dream team. Having the dream team in my office enabled me to do what I went to dental schoool to do, dentistry. Contact Dr. Brad Larsen of Dentist CEO, and let me help you find and train your “dream team.”

2 comments:

Anonymous said...

Dentist Marketing: Group Interviews Can Build Your Practice



If you need a new employee, you will probably put several different recruiting efforts into place: a classified ad in the paper, one of those jobs-for-sale websites, etc. The obvious goal is to attract as many qualified applicants as possible.

Instead of doing dozens of one-on-one interviews, try conducting one group interview. Invite five or ten (or more) applicants to your office at one time so you can do two things:

1. Explain the job opportunity and associated details.

2. Explain how and why you, your practice and service(s) and/or product(s) are so unique and different as compared to your competitors.

Let’s face it, you don’t need to hire everyone...but the effort has now provided you with a group of people that now know how to explain to their friends and family how and why you are the best at what you do. This effort will not only stimulate positive word-of-mouth, BUT it is likely that some of the applicants might hire you to solve whatever problem you solve. This Pro2Pro Network
http://www.Pro2ProNetwork.com

Brad Larsen said...

Once you have clear picture of your ideal staff member, having lot of choices makes all the difference.