Today’s dentist would be ill advised to ignore the power of the internet in their marketing scheme. The internet offers unlimited possibilities for the savvy dentist to market his/her practice. To understand the power of internet market, have a look at the rock group, Boyce Avenue. In 2007, Boyce Avenue, a band composed of three brothers in Florida, began posting videos on YouTube, both of original material and covers. The band was formed when the oldest brother, Daniel returned to Florida after graduating from Harvard law school and joined his two younger brothers, Alejandro and Fabian, students at the University of Florida. The videos amassed millions of views, with the most popular being their cover of Linkin Park song “Shadow of the day” which to date has over 9,000,000 views. Due to their tremendous fan support the group has successfully toured throughout the United States, Europe and Asia. While most dental offices are not intent on touring or cutting albums, the internet offers a tremendous opportunity to market dental services.
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