Identifying Your Competitive Advantage

Recently during a study club presentation, I asked the participants to identify their competitive advantage. More than half responded that their customer service was their competitive advantage. The term “competitive advantage” implies that you are doing something that sets you apart from your peers. If over half of the offices in your area are doing that same thing, does anyone have a competitive advantage? As you work to identify or create a competitive advantage, be specific in identifying what you do that makes you unique. Your customer service may in deed be your competitive advantage but if it is, what exactly are you doing that is unique? What about your customer service sets you apart?