Building a Hygiene Department That Builds Up Your Practice

When it comes to success in the dental field, each unique department requires the attention of a skilled leader such as you. As a dentist and dental consultant in the Portland area, I've seen first-hand how a well-oiled hygiene department can be the backbone of success for a practice.

When reaching to meet its potential, a hygiene department can accomplish so much more than just pump out SRPs and prophy appointments. Hygienists can take the time and effort to effectively educate their patients, whose rapt attention is ensured thanks to a good-ole Gracie curette. Such kind and meaningful education can help your patient base perceive the value of their dental health, increasing treatment plan acceptance and lowering the number of broken appointments.

For your hygiene department to flourish, an effective recall strategy is crucial. Recall is delicate, too heavy-handed and your practice can alienate patients, too gentle and they may forget about you. When executed properly, your office recall is truly beneficial to both patients and to your practice.

If your hygiene department hasn't shown growth in years, or if your rate of patient attrition seems too high, consider building up your hygiene department to build your practice for success! Contact DentistCEO, your dental consultant for Portland area dentists today.

How Agile is Your Pracitce?

Early last month, General Motors announced it would be making a public offering of 365 million shares of common stock at a price of $26.00 to $29.00 a share. Due the enthusiastic reception by potential investors when the shares were actually sold, the shares sold for a price of $33.00. This was an exclamation point to a story of a remarkable turnaround for a company that just two years previous found itself on the brink of extinction. For years General Motors had paid little attention to the market. Not only were they offering products were of little interest to the market, the quality of their products deteriorated and predictably their market share dwindled. Unbelievably they seemed to make no effort to change direction.

Successful companies monitor market trends judiciously and make the necessary changes to meet market demands. A company’s ability to make changes quickly (agility) determine whether that company is a market leader or lager. One shared frustration of car ownership has always been the unavailability of service on the weekend. When I saw the sign on my local General Motors franchise that they were finally offering Saturday service, it confirmed to me that indeed they were finally tuned into their market.

Market trends are continually changing the face of dentistry. The agile practice will recognize and adapt quickly to stay in front of the pack. With over 30 years’ experience in private practice, believe me I have adapted to market changes more than once. Don't get caught at the back of the pack, as General Motors did. There isn't a government bailout in your future. Contact Dentist CEO, for an "agility" assessment today!